/The Crusade
The Crusade2019-02-10T11:57:56-07:00

THE REASON BEHIND “THE SUTURES”

Quality products are the focus of ODDYSS, from the cotton in our clothing sourced from India and Australia, to the final thread count of the stitching. In our effort to represent the quality of our t-shirts, we finalize the process by adding the sutures.

A LITTLE MORE..

From the conception of our brand “doing the right thing” has been important to our team and customers. We believe it is the responsibility of every individual to be a good citizen, and while being a small player in a global market can at times be daunting, we believe our impact on human rights can be just as significant as larger operations and that we can all make a difference.

For this reason, we are continuously developing our Responsible Sourcing Strategy and this year have made some amendments to our Code of Conduct to reinforce our zero tolerance position around bonded labour which unfortunately is inherent in some sourcing countries. We have also revisited our Child Labour Remediation protocol and worked to reduce the risk and vulnerabilities of women in the apparel supply chain, particularly in the lower tiers.

We have employed an experienced Ethical Sourcing specialist to shape and prioritise our strategy, to train and guide us through the more complex issues and importantly to drive the momentum.

Since 2016 we have been part of the Child Labor Free Initiative. This program was important to us in terms of raising our awareness of risks and remediation. This year we have decided to join the Amfori BSCI initiative, which incorporates all of our code of conduct including environmental sustainability. Through joining this program, we will be in a better position to support our suppliers with tried and tested training programs and we will have access to word class standards and tools to improve our own processes of supply chain mapping, monitoring, and remediation.

Supply Chain transparency continues to be a priority and this year we have made significant progress, achieving 100% transparency of our fabric sources and 95% transparency of yarn sources and raw cotton agents. Further work needs to be done regarding building direct relationships with these tiers, which is ultimately necessary to achieve full transparency of our cotton farmers. However, this is becoming closer to reality with conversations initiated with our Australian Cotton Shippers Association, BCI (Better Cotton Initiative) and growth of our Organic Cotton Program.

While this year has been an important one for fast-tracking our Responsible Sourcing Program, we acknowledge we still have much to do and a lot to learn. Training and raising awareness is a vital part of our strategy as well as communicating with the broader team and our customers who are encouraged to bring ideas and challenge us moving forward.

FIFTH LEVEL – COTTON FARMS.

  • Our raw cotton originates from China, Australia, India, Brazil, USA, and Africa. Chinese cotton makes up 40% of our production.
  • 30% of our cotton originates from Australia –Australian Cotton is specified for the purity of the cotton needed for light colours. We are now making some products with only 100% Australian Cotton where we record the bale numbers for traceability.
  • BCI (Better Cotton Initiative). We are currently working on a program to become a member of BCI early 2019. This will ensure we are moving to 100% sustainable cotton.
  • Approximately 5% of our products are now using GOT Licensed Organic Cotton and therefore fully traceable. We are planning to increase this % in response to customer demand. Ultimately, Organic Cotton is the most sustainable product and therefore our preferred material. However, we recognise that there is a need to educate our customers further as to the benefits and hopefully encourage more customers to order products from our organic range.
  • Scientific Origin Testing. In addition to moving to more sustainable cotton, we know testing is now essential at yarn form to ensure no corruption is happening at the spinning mills where cotton from various origins is often blended. We are now in the process of rolling out a testing program with Oritain who is a scientific origin testing company. While brands move to ban Uzbekistan cotton, no brand can guarantee this without some testing their program to ensure they know origin of the cotton in their products.